Coleção: Prada

The fascinating story of Prada begins in 1913 with the opening of an elegant boutique in Milan by brothers Mario and Martino. The variety of handcrafted and designed products, from fine leather bags to ceramic and crystal objects, quickly conquered the noble circles. A success story in just six years.

The history of Prada during the First World War turns into a tale of success and prestige. In 1919, becoming official suppliers of the royal house of Savoy, the Prada Brothers conquered a vast audience, from Milanese to European families, becoming an icon of national and international fashion for leather accessories.

During World War II, Prada faced a crisis, but managed to recover successfully, broadening its customer base and becoming more popular among the bourgeois class. A story of resilience and adaptation.

The Prada story takes an exciting turn with Miuccia at the helm! A graduate in Political Science, she has transformed the company into a global luxury icon. From classic nylon backpacks to pioneering fashion shows, her rebellious vision has won the hearts of a young and modern audience. A story of revolution and subversion of the rules!

Prada's history has been transformed thanks to the brilliant marketing strategies of Patrizio Bertelli. Today, the Prada Group is a global icon in the fashion world, with luxury brands such as Prada, Miu Miu, Church's and Car Shoe.